Privacy Policy
Last Updated: 12 June 2025
1. Introduction
MediProfile ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal information when you use the MediProfile website and services.
By using MediProfile, you acknowledge that your personal information will be processed in accordance with this Privacy Policy.
2. Who We Are
MediProfile is operated by a sole trader based in the United Kingdom.
Email: hello@mediprofile.co.uk
3. Information We Collect
We may collect and process the following information:
Account Information
- Name
- Email address
- Password (encrypted)
- Subscription information
Medical Information
Information voluntarily provided by you, including:
- Medical conditions
- Medications
- Allergies
- Emergency contacts
- Healthcare information
- Other information you choose to include in your emergency profile
Emergency Contact Information
Where you provide information relating to emergency contacts, you confirm that you have the authority to provide that information.
Technical Information
- IP address
- Browser type
- Device information
- Website usage data
- Analytics information
4. Special Category Health Data
MediProfile processes health information that is classified as Special Category Data under UK GDPR.
We process this information based on your explicit consent and for the purpose of providing emergency medical profile services.
You may withdraw your consent at any time by deleting your account and profile.
5. Emergency Profile Access
A key feature of MediProfile is allowing emergency information to be accessed through QR codes displayed on items such as:
- Medical bracelets
- Wallet cards
- Phone lock screens
- Other emergency identification devices
By enabling emergency access, you acknowledge and accept that information contained within your emergency profile may be viewed by any individual who scans your QR code.
You should only include information that you are comfortable making available for emergency access purposes.
6. How We Use Your Information
We use your information to:
- Provide the MediProfile service
- Create and maintain your emergency profile
- Process subscription payments
- Communicate with you
- Improve our services
- Maintain security and prevent abuse
- Comply with legal obligations
7. Third Party Services
We may share information with trusted service providers including:
- Stripe (payment processing)
- SendGrid (email delivery)
- Twilio (SMS communications)
- Analytics providers
- Hosting providers
We do not sell your personal information.
8. Data Retention
We retain your information for as long as your account remains active or as required to comply with legal obligations.
You may request deletion of your account at any time.
9. Your Rights
Under UK GDPR you may have the right to:
- Access your information
- Correct inaccurate information
- Delete your information
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent
10. Contact
If you have questions about this Privacy Policy, please contact: